print:

BLM partners with The Economist for a print campaign that highlights common phrases people say to defend their racism. The tone coincides with The Economist’s while putting into perspective the futility of the phrases.

digital:

The media is undeniably bias so the goal with our Google Search takeover is to portray abusive police accurately.

This first photo is what you currently see when you search George Zimmerman, the killer of Trayvon Martin, on Google Images.

But the second photo shows how we plan on altering the search result, by using the only photo that will depict him accurately, his mugshot.

The same concept will be done with several police offers who have killed innocent Black men and women.

Garret Rolfe is the police officer that murdered Rayshard Brooks for sleeping in his car in a parking lot.

Jeronimo Yanez is the police officer who murdered Philando Castile in front of his partner and their daughter during a traffic stop.

experiential:

Reality is a social justice version of Monopoly, that encourages users to experience the realities of systemic racial injustice in America by playing with player-pieces outside of their own race.

Once users spin the player piece wheel, they will receive a corresponding player card preparing them for what’s to come.

The sides of the board are adjusted and have specific rules that correspond to different time periods in American history.

The first side correlates to the slavery era. It includes the best properties on the board. However, no players of colors can buy them.

The second side is during segregation. The players of color can only buy the colored spots which are the lesser valued properties. However, the white player can buy both the white & colored spots.

On the third side during the Civil Rights movement, the white player can choose whether or not to pay the players of color if they land on their property. This shows the switch from legally allowed racism to individual racism.

The last side corresponds to present day. If a player of color happens to land on the same spot as a white player, the “police” are called. They will remove the player of color from the game, alluding that they murdered them over a simple altercation.

This is how the complete board will look.

Game cards are altered to accurately reflect systematic injustices that have negatively affected Black people in the justice system.

This is the game rules that will come with the game set.

digital:

With this Instagram pop up we aim to alert users of their implicit bias, and direct them to more creators of color.

There are inherent biases on all types of social media platforms. Many people will unknowingly only follow content creators and influencers of the same race. This popup will appear when a user visits a well known white creator, and will then encourage them to diversify their feed.