Habitat for Humanity
Problem:
Habitat for Humanity lacks the surprise factor people need to pay attention to their cause.
Solution:
Raise awareness of those in unfortunate housing and financial situations in a way people cannot ignore when it is presented right in front of their faces.
outdoor:
Habitat for Humanity should create a popup furniture store. The furniture will be items from people who are in need of support due to hardships they are facing concerning their housing situation.
digital:
Habitat for Humanity will create the website of resolddreams.com. It will be a digital version of the popup shop.